Jeannette Tollstrup

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My Story

As a web content strategist, I enjoy being involved with every aspect of site development: site architecture, positioning, branding, user experience, design and content creation. I'm analytical and curious...but definitely a creative type at heart.

Starting out, I was a copywriter, then Associate Editor for a national magazine. I've also worked in PR and rolled out campaigns for the entertainment industry.

I've always loved technology and the latest cool toys. I became passionate about computers when I joined HP and got involved marketing printers, computers and digital photography products. I'm proud of spearheading content and user research as part of launching several groundbreaking websites: Small/Medium Business, Home and Home Office and HP Shopping. These experiences led to the online work I’m involved in today.

 


 

AREAS OF EXPERTISE

Web content strategy
Integrated campaigns
Brand analysis
Information architecture design
User experience design
Online research studies
Copywriting & editorial
Digital photography
Site optimization & SEM
Social networking