Jeannette Tollstrup

Sure, you realize that Rome wasn't built in a day. Content doesn't happen overnight, but what's really involved? I start by getting into the mindset of the audience we're targeting, analyzing business objectives and translating them into creative copy and imagery.

• Relevant to your visitors
• Transparent in terms of messaging
• Compelling and unique

These building blocks provide a foundation for an editorial guide, messaging hierarchy, site structure, digital assets and functional requirements for the emerging website design. Placement of creative assets is important and impacts the user's experience.

You may have heard the term "seamless user experience". Easier said than done. This is part art form and part discipline. Understanding your audience requires researching demographics and analyzing their information needs. Best practices lead the way as we consider the site structure (diagrams/wireframes) , navigation, nomenclature, voice, site color palette and placement of elements on each web page. Explore a few project examples.