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In the non-profit world, website development tends to take more time due to limited resources. By working with a Taproot pro bono team, we offered Cazadero web marketing services that they could build upon. Our main objective was to inform and educate parents, school districts, donators, staff and campers. In addition, Cazadero's Executive Director wanted a more interactive site with that "wow" factor. As Marketing Manager, I focused on articulating the business requirements. After conducting content audits, I worked with our team to propose a site structure and functionality to support existing content and new ideas. Gathering stakeholder input and conducting brand research was critical. The final content strategy outlined ways to engage families in the "musical" experience, while promoting Caz's wholesome brand and gorgeous camp locale. Luckily we had a brilliant photographer! Links to Facebook, You Tube and Twitter were key to fostering community spirit. Both the Executive Director and Development Director were terrific partners during content creation which allowed us to bring the entire camp experience to life.
 Jeannette was a pleasure to work withthroughout our extensive website redesign project. Her attention to detail, knowledge of website best practices and mechanics, her marketing savvy and her creativity helped to shape a truly exceptional end product for us – a dramatically improved website!! With Jeannette’s help, we now have a powerful new marketing tool, and which enables us to much more effectively convey the depth and breadth and value of our program to all our constituencies and the world in general! Thank you Jeannette!!  Heather Thomson, Development Director
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Jeannette Tollstrup |
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Cazadero Music Camp