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The new owners of this 20 year old turf farm were determined to create a more professional and user-friendly website to improve the online experience. Target customers included commercial golf courses, homeowners and landscape contractors. By combining informational content with high-quality imagery, clients would learn how to keep their lawns lush and green. Services: Audience research, content strategy, information architecture, photography, UX design, editorial guidelines, positioning, copywriting and site optimization.
 As the owner of Emerald Turfgrass,I knew we needed a website to keep up with the times. Our existing site was seriously in need of a facelift, outdated and not providing the results we needed. We also wanted to reach out beyond the community to promote our services, staff and products. Having a professional web marketer devise an online strategy, write new content and bring in a professional designer was so rewarding. Not only have we received compliments that our site is easy to use and superbly designed....we've increased our business because of it. I highly recommend Jeannette Tollstrup - she's easy to work with, fast and very affordable!  Frank McCarthy, Owner
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Emerald Turfgrass Farms