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How do you differentiate between one arborist and another? Competition is tough - but reputation and an approach to "preserving nature's beauty" helped position Maguire in a unique way. As a content strategist, I suggested a complete redesign with an educational approach, along with compelling graphics and photography. The content needed to demonstrate that Maguire Tree Care was not only trustworthy, but superior when it came to service. We captured testimonials and developed a newsletter to build the client base and further educate season-by-season. Hiring an expert designer, I worked with the client to create a compelling and intuitive user experience with fresh photography and clean page layouts. Since the site launch, Maguire has increased both visibility in search results and traffic. This site launched in 2008. Frequent refreshes keep this site on the map. In 2010, Maguire created a mobile presence to communicate more effectively with clients on the go. Plans are in the works for social marketing. Services: Audience research, content strategy, information architecture, photography, UX design, editorial guidelines, positioning, copywriting and site optimization.
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Jeannette Tollstrup |
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Maguire Tree Care, Inc