Jeannette Tollstrup

To develop a compelling website, you need to think through business requirements. Once you identify your goals, you'll need a web content strategy. Several key components get the ball rolling:

1. Competitive snapshot (research)
2. Inventory and gap analysis
3. Digital assets (graphics, photos, icons)
4. Solid branding (surveys, personas for target audience)
5. Resources (content providers, partners, copywriters, designers)
6. Content Management (best platform for ongoing content updates)
7. Social Marketing (Facebook, Twitter, Blog)

Each of these steps need careful consideration well before content development gets underway. In addition, it's critical to have a streamlined process that keeps you on track throughout the entire project.